4/16/2023 0 Comments Guys literally only want one thing![]() That messaging is really powerful for liberal jurors to hear because they’re already sensing that. I mean, you look at that Ford case, and what the plaintiff’s counsel did really, really effectively in that case was persuade jurors that Ford had ignored an issue for a very long time and essentially had gotten away with it. You have perceptions from many jurors that large corporations got loans that were forgiven by the government during the pandemic, and individual or small business owners did not get those same loans or did not get that same forgiveness.Īnd the sense that corporations get away with all that stuff can really lead to, again, this outrage that is what seems to be the commonality between these verdicts. You have this sense that a lot of corporations did great during the pandemic while individual people were struggling. Another thing to think about in terms of that anti-corporate bias is I think it runs a little bit deeper post-COVID. ![]() Again, I think that’s a pretty strong attitude among a lot of liberal jurors these days, is when they have an opportunity to do something, they feel empowered to do it. Feel as though that when they are on a jury panel, they have this duty, this moral obligation, that is their civic duty at that point to provide justice, particularly if they feel as though the system is failing other folks. It doesn’t seem to be just, “I don’t like corporations, therefore I’m going to stick it to them.” I think there’s more going on, particularly as it pertains to the last two years when you’ve got COVID going on, you’ve got the Black Lives Matter movement very prominent within the last two years.Įven something like the recent Supreme Court decision in the Dobbs case, all of those things might be motivating liberal jurors to basically perform justice. But there’s good reason to think that it goes a little bit deeper than that. You think about a place like Travis County, Texas, that is known as a very liberal venue to begin with, and ingrained in that is some anti-corporate bias. A lot of the liberal venues have that in place already. I think one of the biggest ones that, certainly, several of my clients have raised is this idea of an anti-corporate bias. Yeah, I mean, these are all important things that you should be looking for not only prior to jury selection, but then when you show up on the day of jury selection, you should consider them as well. So, of those jurors coming into a case, can you talk about what are the specific ones that attorneys should be looking out for in jury selection? I know you talked about liberal venues, but can you drill down a little more on that process in jury selection? So you mentioned a little bit about jurors attitudes and their beliefs and biases. His background in communication theory, research, and statistical analysis enables him to help clients gain successful outcomes. Townson specializes in designing and executing mock trials, focus groups, and community attitude surveys that guide early case strategy and development. ![]() ![]() Today, we’re speaking with IMS Strategy Consultant, Clint Townson, PhD about how to identify juror biases through social media posts, nuclear verdicts, and the future of massive damage awards.ĭr. Hello and welcome to the IMS Insights Podcast. Clint Townson delves into jurors’ anti-corporate bias-including how to uncover biases through social media research and counteract them with an impactful company story-as well as ways to avoid nuclear verdicts among the recent trend in massive damages awards. ![]()
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